Marketing and CRM for Online Retailers

You sell products or services online or through multiple channels. You have done your pay-per-click, banners, SEO and social media and are well engaged with your target market. You are acquiring new customers at a good rate. What's next?

We suggest 3 items to take your business forward:

Automate Customer Service

When a customer calls in, quickly find their file, check their order status, amend it or take a new order. If the customer has a complaint or an enquiry, a "wish", recorded it on the database for future analysis.

Automate Back Office

Do you have to double-enter the orders into your accounting system? We will automate data synchronisation to popular accounting programs: Quickbooks, MYOB.

Need to print dispatch lists for the courier? Our systems can print them for you automatically.

We can automate customer service and back-office functions for a once-off fixed price, starting at $400.

Smalltick  Contact us today for a quote. Please specify your website, what shopping cart and accounting program you use.

 

Sell More to Existing Customers

You have thousands of customers in your customer base and tons of customer data. Put this data to good use for keeping customers longer, cross-selling, winning back former customers, getting higher-quality customers, personalising customer experience and more

Start moving in the right direction with this 3-point plan:

  1. Load all customer data into an integrated database. Marketing CRM will do the job just fine. If you use it for customer service and back-office automation, you are nearly there.
  2. Analyse customer data and group them into segments - separate regular buyers from casual from once-off, current customers from former ones, find customers' product preferences.
  3. Establish distinct marketing strategies for each group. "Program" these strategies into the system to automatically send emails, watch for response, send letters, flag customers for phone calls etc.

Smalltick  Contact us to start moving. If you are in Australia, just call (02) 8006 0669.