Define customer characteristics specific to your business using
a built-in formulaic language, for example quantity of purchase of
a specific product or product line.
Calculate customer value based on their purchases. Forecast
future customer value based on their history. Use the customer
values to segment the database, for relevant
marketing and to highlight high-value customers.
Use RetentionLogix analytics to see which media, campaigns or
even keywords bring in your most valuable or potentially valuable
customers. Drill down to see more details, for example, which
sources deliver buyers of a specific product line.