Customer Value and Behavioural Analysis

Understanding customer behaviour is the key to maintaining relationships with large customer bases. RetentionLogix helps you analyse behaviour and segment your database accordingly.

Automatically calculate key customer behavioural characteristics

Frequency of purchases
Recency - how recent was the latest purchase
Average purchase value
Customer lifetime - how long has this person been our customer
Customer status - whether the person is a prospect, a current or a former customer.

Define customer characteristics specific to your business using a built-in formulaic language, for example quantity of purchase of a specific product or product line.

Calculate and Forecast Customer Value

Calculate customer value based on their purchases. Forecast future customer value based on their history. Use the customer values to segment the database, for relevant marketing and to highlight high-value customers.

Adjust Customer Acquisition Marketing

Use RetentionLogix analytics to see which media, campaigns or even keywords bring in your most valuable or potentially valuable customers. Drill down to see more details, for example, which sources deliver buyers of a specific product line.