Comprehensive Customer Profiles

RetentionLogix collates all marketing-related information in a central database and creates a multi-dimensional view of the your customer base:

The system automatically establishes links between disparate pieces of customer information coming from different sources, such as spreadsheets, Outlook, accounting systems and websites. It just needs to know how to uniquely identify the customer.

Precise Segmentation and Targeting

Whether you want to analyse a particular segment of your customer base, create a targeted campaign, or flag a group of customers for special attention, you can easily select the customers from the system:

• based on all the data in their profiles
• including sales history, web history and communications history
• without help from your IT

Enhance Customer Profiles

Over time you will want to collect more information about your customers. And use this new information for analysis and segmentation.

RetentionLogix lets you easily create new customer attributes and automatically makes them available in all the relevant screens and reports. What used to be a few days' work can now be accomplished in a few minutes, and without help from your IT.

Connect More Channels

You interact with your customers through sales channel, e-mail, your web site, mobile and more. As you develop new channels for customer interaction, it is easy to connect them to the existing system and start using additional information they deliver for customer profiling.