Accurate Targeting

Send your message only to the people it is intended for, who are ready to receive it. Avoid annoying multiple contacts in a short time and bombarding the customers with irrelevant offers. Create the target list for your campaign using the wealth of information in your database.

RetentionLogix lets you easily select people by any combination of criteria involving:

any of the customer details:

RetentionLogix can easily select marketing managers in small-medium companies by combining company attribute - size, with personal attribute - marketing manager position.

Many other CRMs can only select persons based on their personal attributes, not those of their employer.

demographic data
geographic location
and basically any other customer fields
including custom fields you added

company information:

geographic location
your custom fields

communications:

who contacted us recently
who spoke to us about "Widget A"
to whom we wrote five times this year and did not receive any reply

sales history:

those who bought "Widget A"
but did not buy "Widget B"
those who bought last year
but not in the last three months
those who spent more than X
and those who made between five and ten purchases

By keywords:

those who have specified keyword(s)
or those that do not have them

Many of the selections used by marketers require assistance of a programmer. And some of these queries are difficult even for an experienced database programmer. With RetentionLogix you can do them in minutes, yourself, any time you want. This is complete control over your database!

Request your free trial of RetentionLogix now!