You sell products or services online or through multiple
channels. You have done your pay-per-click, banners, SEO and social
media and are well engaged with your target market. You are
acquiring new customers at a good rate.
But getting new customers through the door takes you only
half-way to success. You also need to keep them. And to do that,
you need to stay in touch and have a dialogue with the customers.
But when, and how?
RetentionLogix helps you create comprehensive customer profiles from
multiple sources and use these data to segment the
customer base and manage a two-way dialogue with customers based on their
habits, preferences and responses. All of which will help
In many cases, there are tell-tale signs that a regular customer
is not happy and might be leaving, but when you have a large
customer base these signs often go unnoticed.RetentionLogix helps
you find the customers who are at risk of leaving and win them back
before it is too late. Let us show you a quick example (a new window will
Often former customers' data tell you an important story. They
could point at a neglected, poorly catered for market segment.
Analyse a multi-dimensional picture of your former customers' data
to find the problem and win these customers back.
Identify opportunities for cross-selling based on what customers
bought or did not buy.
Create your own version of Amazon's successful "people who
bought X, also bought Y" promotion. Find the pairs of products that
go well together - and make a targeted list of people for this
Know who have actually seen your promotion and repeat it to
people who did not open it. Track response of each segment, both in
terms of open and click-through rates and the sales achieved. Test
variations to determine what works for whom.
There is no one size-fits-all frequency for communications:
bombard casual customers with offers daily and your emails end up
in the junk folder. Write occasionally to frequent buyers and you
lose out on opporunities.
With RetentionLogix, you can establish different strategies
relevant to each customer segment: keep your current customers and
win back the former ones, give you frequent customers a VIP
treatment and invite the casual customers to buy more.
Use email, phone, mail to deliver your messages. Leave a note
for customer service to make an offer when the customer when they
call in. Or instruct your web store to display promotions to a
It is not just about big spenders - you want to find all
customer types whom you can service well. With RetentionLogix, you
can link customer source, down to specific keywords, to specific
customers and see what types of customers these sources and
keywords deliver, calculate ROI and re-balance your customer
When a customer calls in, have full customer profile at your
fingertips, including sales summary and detailed history,
interaction history. Instantly see customer type - VIP, regular,
casual, their buying habits, any selling opportunities you could
pursue with them and more. Print, email or fax any invoices and
forms to the customer from within the program.
Easily list all outstanding orders for the day, ship them and
flag accordingly.Transfer the data to your financial system. List
any outstanding problems and complaints, fix the problem and inform
Calculate management statistics on customer retention, sales,
problems and all other issues concerning customer