Business Case for RetentionLogix

Who Should Use It?

Consider RetentionLogix when your business has:

  • Personally Identifiable Customers.
    In other words, you know the customer details, their sales history, and are able to communicate them one-on-one, eg via email.
  • Repeat, Regular Customers.
    It works best for the businesses that provide regularly consumed products and services, both in business and consumer sector. Some examples are wine, clothing, supplies of any kind, beauty services, information services.
  • A lot of Customers and Variety of Products.
    The data analysis starts telling you a real story of your business and automation becomes really important when you have at least ten thousand customers.

How RetentionLogix Benefits My Business?

RetentionLogix helps by personalising and optimising your customer interactions across multiple business functions - acquisition, store, customer service, re-marketing.

  • Keep Customers Longer, without Sacrificing Profits.
    The system directs your resources to the customers where they matter most - the high-importance customers and those who are most at risk of leaving. This helps achieve big improvements in retention rate with limited resources.
  • Sell More to Existing Customers.
    Every purchase the customer makes, every interaction with your company gives you additional insight into customer likes and dislikes, their habits and buying patterns. Use this information to create personalised customer experience across all departments and make it easy for the customers to buy what they want from you.
  • Get Better Customers
    Some customers are a good fit for the product, service and price points that you offer, while others are not. RetentionLogix helps you identify marketing channels and strategies that bring you happy, returning customers and focus your customer acquisition effort on what works best.

What is Involved?

We start by learning about your business, your customers, and the data you have. This includes an interview, questionnaire and our background research of your industry.  Continue ...